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about nope.

 
 

our mission.

nope. is the UK’s shampoo & conditioner bar specialist, offering plastic free haircare with no compromises on ethics, ingredients and most importantly end results.

Our mission is to make shampoo and conditioner bars the new normal, saving millions of plastic bottles and gallons of water being unnecessarily wasted in production.

 
  • Historically shampoo and conditioner bars have a mixed reputation, the preserve of the hard core eco warrior. This is because they can vary in results due to either being a soap-based product or hair care not being the focus of the brand leading to minimal product development or manufacturing capabilities.

    As a shampoo & conditioner bar specialist, we are here to change this! After two years of research and 100’s of hair washes, we developed a range drawing on functional qualities of botanical ingredients to bring you shampoo & conditioner that you can look good and feel-good using.

  • Our shampoo bars last for up to 3 times longer than a 250ml bottle (60-80 washes) and are made with sodium coco sulphate, a naturally derived foaming cleanser from coconut oil, which does not irritate the scalp like SLS.

    We have also added vitamin B and cocoa butter to give hair added shine, protection, and nourishment.

  • Like our shampoo bars, our concentrated conditioner bars up to 3 times longer than a 250ml bottle (60-80 washes). Our conditioner bars provide nourishing conditioning, repairing the hair, and locking in moisture.

    They are packed with high quality natural oils (Jojoba, Abyssinian, Olive, Coconut) and plant extracts. It only takes a thin coat on your hair to achieve great results especially when they’re used with our shampoo bars that don’t strip your hair like conventional shampoo.

  • All our shampoo & conditioner bars are vegan, plastic free, not tested on animals, palm oil free, colour safe and hard water safe.

  • My obsession with hair started when I was nine but perhaps not in the way you might think...

    When I was nine, I suddenly lost my father and I developed trichotillomania (Trich), an obsessive-compulsive disorder (OCD) also known as hair pulling, as a way of coping with the trauma of the loss. I couldn’t stop pulling and it left me with bald patches on my head, which I was ashamed about, and I struggled with it for the next 18 years.

    Although it’s an ongoing journey, in 2017 I went through cognitive behavioural therapy which helped me to heal from the past and control Trich now I can say that I am free from hair pulling.

    When my hair started to grow back, I took great pride in how I looked with a full head of hair!

    However, I noticed that all the products I washed my hair with either contained chemicals that aren’t good for your hair or were packaged in a way that wasn’t good for the environment - most were both.

    It got me thinking that if I could create a product that was made with ingredients which are better for my hair and wouldn’t make me worry about my impact on the environment, other people might like it too, and the idea for nope. was born!

    nope. exists because everyone deserves to have a happy head and great looking hair.

    If you suffer from hair pulling and would like advice or have any questions, please feel free to get in touch rosie@howaboutnope.com.

    Rosie x